The Silverstone Grand Prix is one of the iconic races in the Formula One calendar, and the Aston Martin brand was returning to the circuit after a gap of 60 years, last appearing in 1960.
To celebrate the return, the Aston Martin Cognizant Formula One Team hosted VIP guests at their factory across the road from the Silverstone circuit.
Fews were delighted to provide various structures to accommodate the hospitality areas, as well as bespoke installations for brand activation for their VIP guests.
F1 Team hospitality sets a very high bar, therefore the quality of structures, finish and branding needed to meet exacting standards.
To make a grand entrance, Fews designed and installed a bespoke entrance walkway was built from the access road to the main hospitality marquee using new timber decking, and aluminium trim to give guests direct access into the hospitality area. In addition, custom decking steps were installed to all three elevations allowing unimpeded access whilst being a Covid-safe environment with an open-sided solution.
A 25m wide, one-piece graphic was produced to be stretched taut across the main entrance gable an was the centrepiece of the marquee branding as guests arrived.
The main hospitality area comprised a 25m x 40m Clear-span Premium Marquee with the central section including a clear PVC roofs to give natural light inside.
Sitting on a cassette floor system covered by a grey carpet and oak brown vinyl flooring, the area housed a main stage, lounge seating and some of the finest Aston Martins of our time.
These included the 2021 Aston Martin Cognizant AMR21 Formula One race car, the newly landed Valkyrie, the official Formula One Vantage safety car and a brand new replica DB5 from the renowned James Bond films (including revolving number plates, smoke screen and mock machine guns behind the lights!)
Either side of the entrance platform, Fews installed two elevated car plinths with black vinyl to showcase the recently launched DBX and DBS.
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Photography – Stuart Myers
www.stuartmyersphotography.co.uk
Here’s a fabulous 360 walkthrough of the marquee interior and exterior. Use the “Locations” button bottom right to navigate to each position.
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Matt, Molly, Lucy and Jack are our dedicated commercial team with extensive expertise and experience designing event solutions. One of them will guide you through every step of the process.
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