Estrella Damm brought a slice of the Mediterranean to the UK with a carefully staged brand activation set just outside the Estrella Damm brewery in Bedford.
At the heart of the activation stood a 15 x 30m black frame Fews Orangery structure. Its bold, architectural lines cut cleanly against the brewery’s exterior, turning a functional outdoor space into an inviting destination.
The glass windows and clear roof allowed the surrounding brewery environment to remain visible, reinforcing authenticity, while still hosting guests in a curated brand world.
Inside, the space was a presentation and stage area with bar serving perfectly chilled Estrella beers with bar tables for a relaxed feel.
By activating the space outside the brewery itself, Estrella Damm reinforced its craft credentials while delivering an immersive experience. The orangery helped to turn a UK brewery forecourt into a fleeting but convincing taste of the Mediterranean.
15 metre x 30 metre Black Frame Orangery structure on a 3 metre leg
Clear PVC Gables
Clear PVC roof above entrance
Glass double doors
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Registered in England & Wales No. 3930939. VAT Registration GB 521 4722 21. Fews Marquees Ltd.
Registered address:
Chessgrove Park
Ditchford Bank Road
Hanbury, Bromsgrove
Worcestershire B60 4HS
Telephone.
+44 (0) 1527 821 789
